Building End-to-End Customer Experiences.
With AI and Taste.

I'm seeking to own digital products by combining design and engineering expertise, paired with AI fluency—a background that gives me rare versatility when collaborating with interdisciplinary teams.I'm seeking to own digital products by combining design and engineering expertise, paired with AI fluency—a background that gives me rare versatility when collaborating with interdisciplinary teams.

In the corporate marketing team at Sport Alliance, I was involved in almost every product launch, GTM strategy, and major campaign. But my real strength lies in conceiving, designing, and building digital products end-to-end—which is why I owned the entire web presence across all brands. I've worked closely with C-level executives and stakeholders, leading and mentoring a three-person international design and engineering team over the past two years.In the corporate marketing team at Sport Alliance, I was involved in almost every product launch, GTM strategy, and major campaign. But my real strength lies in conceiving, designing, and building digital products end-to-end—which is why I owned the entire web presence across all brands. I've worked closely with C-level executives and stakeholders, leading and mentoring a three-person international design and engineering team over the past two years.

That experience sharpened my commercial thinking: I understand lead funnels, activation metrics, and how design decisions impact revenue. What energizes me most is the holistic view—understanding how every touchpoint, every department, every interaction shapes the customer experience, and seeing obstacles as a designer-engineer: solution-oriented, user-centric, structuring complexity into clear systems, already picturing the finished product. To me, the value I bring is using my broad skillset and strategic thinking—shaped by experience in SaaS and marketing—to shape both products and teams, and lead them forward.That experience sharpened my commercial thinking: I understand lead funnels, activation metrics, and how design decisions impact revenue. What energizes me most is the holistic view—understanding how every touchpoint, every department, every interaction shapes the customer experience, and seeing obstacles as a designer-engineer: solution-oriented, user-centric, structuring complexity into clear systems, already picturing the finished product. To me, the value I bring is using my broad skillset and strategic thinking—shaped by experience in SaaS and marketing—to shape both products and teams, and lead them forward.

For example, that holistic approach drove me to build tools nobody had asked for—but that were gratefully adopted once they existed. A white-labeled meeting scheduler for a seamless lead-generation process, integrated with Salesforce and HubSpot. A nested marketplace where partners manage their own integrations' presence and customers can activate them directly. Most recently, I initiated a legal hub that simplifies the maintenance of legal documents and automatically formats them into the correct brand identity.For example, that holistic approach drove me to build tools nobody had asked for—but that were gratefully adopted once they existed. A white-labeled meeting scheduler for a seamless lead-generation process, integrated with Salesforce and HubSpot. A nested marketplace where partners manage their own integrations' presence and customers can activate them directly. Most recently, I initiated a legal hub that simplifies the maintenance of legal documents and automatically formats them into the correct brand identity.

I thrive on pushing ideas with others and challenging stakeholders constructively. Creating something new that either simplifies daily work or deepens customer loyalty—that's the goal. That's what makes me happy and drives me intrinsically. Now I'm looking forward to a new adventure—hoisting the sails and shipping solutions for the next set of challenges.I thrive on pushing ideas with others and challenging stakeholders constructively. Creating something new that either simplifies daily work or deepens customer loyalty—that's the goal. That's what makes me happy and drives me intrinsically. Now I'm looking forward to a new adventure—hoisting the sails and shipping solutions for the next set of challenges.